About Leila Chammas

Education

Brown University
Masters of Public Policy (MPP)

Providence College
BA in Sociology
BA in Philosophy

Languages

English 

Arabic
انا اتكلم العربية

Methodologies

  • Quantitative
  • Qualitative
  • Primary Research
  • Secondary Research

Techniques

Ad Testing, Brand Awareness, Concept Tests, Conjoint, Competitive Analysis, CSAT, Gabor-Granger, Heatmaps, MaxDiffs (Simple & Experimental), Message Testing, NPS, Purchase Funnel, Statistical Testing, Text Analytics, Trackers, TURF, Van Westendorp, Weighting

End to End Project Management

Client Consultation, Survey Strategy and Design, Survey Programming, Survey Testing, Field Management (incl. with Panel Providers), Data Analysis, Dashboard Creation and Design, Develop Reports, incorporating Data Visualization and Actionable Insights & Recommendations, Present Findings

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